The Marketing Strategies course at Bratislava University of Economics and Management provides students with a deep understanding of marketing strategy. The course covers topics such as the essence and definition of strategy, SWOT-analysis, typology of marketing strategies, strategic planning tools, customer strategies, competitive analysis, competitive strategies, portfolio analysis, creating a marketing plan, marketing strategy development, product and brand strategy, distribution strategy, communication strategy, strategies of enterprises in terms of their market position, organizational structures of marketing, strategy implementation, and marketing control.